Summary of ideal target audience:
•Age:
16-30
•Gender:
mixed
•Class:
working and middle class
•Music
preference: most genre’s, chilled out
•Preferred
artists: Tricky, Massive Attack, Portishead, Dj Shadow, Bonobo.
•Media
preference: niche art-house films, guardian newspaper.
- To gather feedback on both my productions; music video digipack and advertisement, I asked other classmates and peers to give feedback and fill out a questionnaire, I did this to ensure my understanding of an appropriate audience had been effective; especially in deciding if i was, in reality targeting the right demographic. I chose to use a self report technique, a mixed questionnaire in order to get detailed qualitative and quantitative feedback which provided me with further subjective perspectives, as well as numerical data which can be statistically analyzed. For the feedback of my main production i used a mixed gender sample of 8 people, small so that i can respond to feedback and critiques effectively in small time frame. A self-criticism of something i have learned from using a sample consisting of class mates and peers of whom know me and therefore there results may be open to potential bias which could effect the reliability/ objectivity of findings.
Music video questionnaire feedback:
Participant 1:
Gender: Male
Age: 17
1) How much did you enjoy the music video (1-5) ? 4
2) Did it hold your attention (1-5) ? 5
3) How do you rate the camera work and editing (1-5) ? 4
4) How do you rate the standard of the mise-en-scene (1-5) ? 4
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? yes
7) Can you suggest anything that could improve appeal ? not really
8) Were there any aspects that you find offensive ? no offensive aspects
9) Was there any part you found confusing or hard to understand ? I didn't understand the relevance of the shots of the fireworks
10) What is the best part of the production ? The time lapse is done to great effect
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? undecided
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 4
14) Any further comments on how this music video could be improved? no
Responses to participant's feedback:
- From this i decided to cut out the firework shots from the video, which i already was not sure about, however audience feedback shaped and finalized this response/ decision.
- Overall this feedback is reasonably positive, and from this i would conclude my target audience is appropriate.
Participant 2:
Gender: male
Age: 17
1) How much did you enjoy the music video (1-5) ? 4
2) Did it hold your attention (1-5) ? 3
3) How do you rate the camera work and editing (1-5) ? 4
4) How do you rate the standard of the mise-en-scene (1-5) ? 4
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? yes
7) Can you suggest anything that could improve appeal ? further beat matching
8) Were there any aspects that you find offensive ? no
9) Was there any part you found confusing or hard to understand ? flash backs
10) What is the best part of the production ? time lapse
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? yes
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 4
14) Any further comments on how this music video could be improved? perhaps include a few more shots with the female character to make it clearer
Responses to participant's feedback: From this feedback i received in the last days editing the final production, i re assessed the video and realized the beat wasn't matched, and from that attempted the further match it before submission. Also from this i slightly rearranged the sequence of the montage to include more shots with the female in place of the firework shots that were removed at the same time.
Participant 3:
gender: male
Age: 18
1) How much did you enjoy the music video (1-5) ? 5
2) Did it hold your attention (1-5) ? 4
3) How do you rate the camera work and editing (1-5) ? 5
4) How do you rate the standard of the mise-en-scene (1-5) ? 5
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? yes
7) Can you suggest anything that could improve appeal ? no
8) Were there any aspects that you find offensive ? no
9) Was there any part you found confusing or hard to understand ? no
10) What is the best part of the production ? good camera work and editing
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? undecided
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 5
14) Any further comments on how this music video could be improved? no
Responses to participant's feedback:
This seems to suggest that my chosen target audience is appropriate.
Participant 4:
gender: male
Age: 17
1) How much did you enjoy the music video (1-5) ? 4
2) Did it hold your attention (1-5) ? 5
3) How do you rate the camera work and editing (1-5) ? 4
4) How do you rate the standard of the mise-en-scene (1-5) ? 4
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? yes
7) Can you suggest anything that could improve appeal ? no
8) Were there any aspects that you find offensive ? nope
9) Was there any part you found confusing or hard to understand ? wasn't to sure who the girl was
10) What is the best part of the production ? The overlaying shots
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? yes
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 4
14) Any further comments on how this music video could be improved? good, but connection with the girl could be made clearer.
This feedback is overall positive, confirming the demographic may be appropriate, however highlighted the problem that i had not established the female character enough. From this i added further footage of the girl, and tried to sequences it in a way so to make the females relation to the narrative clearer.
Participant 5:
gender: female
Age: 19
1) How much did you enjoy the music video (1-5) ? 4
2) Did it hold your attention (1-5) ? 4
3) How do you rate the camera work and editing (1-5) ? 5
4) How do you rate the standard of the mise-en-scene (1-5) ? 5
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? yes
7) Can you suggest anything that could improve appeal ? beat matching
8) Were there any aspects that you find offensive ? no
9) Was there any part you found confusing or hard to understand ? no
10) What is the best part of the production ? editing
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? yes
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 4
14) Any further comments on how this music video could be improved? no
From this feedback i received in the last days editing the final production, i re assessed the video and realized the beat wasn't matched, and from that attempted the further match it before submission. The feedback is overall positive, confirming the demographic may be appropriate.
Participant 6:
gender: male
Age: 17
1) How much did you enjoy the music video (1-5) ? 3
2) Did it hold your attention (1-5) ? 3
3) How do you rate the camera work and editing (1-5) ? 4
4) How do you rate the standard of the mise-en-scene (1-5) ? 3
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? undecided
7) Can you suggest anything that could improve appeal ? no
8) Were there any aspects that you find offensive ? no
9) Was there any part you found confusing or hard to understand ? found it hard to follow main narrative
10) What is the best part of the production ? nice use of montage
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? yes
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 3
14) Any further comments on how this music video could be improved? no
Responses to participant's feedback:
This feedback overall is rather average, although showing it is not as an effective of music video as it could have been. He highlights a problem with following the main narrative, this may be due to having a complex narrative structure, which is rather ambiguous and open, and may not be appropriate for this demographic.
Participant 7:
gender: female
Age: 17
1) How much did you enjoy the music video (1-5) ? 4
2) Did it hold your attention (1-5) ? 4
3) How do you rate the camera work and editing (1-5) ? 4
4) How do you rate the standard of the mise-en-scene (1-5) ? 5
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? yes
7) Can you suggest anything that could improve appeal ? i do not think the fireworks were necessary
8) Were there any aspects that you find offensive ? no
9) Was there any part you found confusing or hard to understand ? no
10) What is the best part of the production ? superb editing! the notion of reminiscing was successfully captured
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? yes
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 4
14) Any further comments on how this music video could be improved?
Responses to participant's feedback:
This feedback is overall positive, and makes it clear she understands the notion of reminiscing in the narrative, which i think some people did not notice fully, therefore suggesting despite some people within the audience demographic disliking the production, some do, suggesting it may be the appropriate demographic.
Participant 8:
gender: female
Age: 17
1) How much did you enjoy the music video (1-5) ? 5
2) Did it hold your attention (1-5) ? 5
3) How do you rate the camera work and editing (1-5) ? 4
4) How do you rate the standard of the mise-en-scene (1-5) ? 4
5) Was the music video; too short, correct length, too long, don't know ? correct length
6) Would you watch the music video again (yes/ no/ undecided) ? yes
7) Can you suggest anything that could improve appeal ? no
8) Were there any aspects that you find offensive ? no
9) Was there any part you found confusing or hard to understand ? confusing when the shots overlapped one another
10) What is the best part of the production ? use of flashbacks and time lapse
11) Does the video reflect the style of the music (yes/ no/ undecided) ? yes
12) Does the video successfully promote the artist (yes/ no/ undecided) ? undecided
13) On a scale of 1-5, 5 being highest, how do you rank the music video overall ? 4
14) Any further comments on how this music video could be improved? The shots of the birds were slightly joltyResponses to participant's feedback:
Overall this is positive feedback, suggesting an appropriate choice of audience demographic. Participant highlighted a shot of birds which was jolty, this was due to a problem with the transition cross dissolve problem, which thanks to this feedback, i found and fixed prior to submission.
Digipak feedback:
I used a similar questionnaire to record feedback for print productions although with a smaller sample size of 4 people mixed gender, and i changed the questions to be relevant to the ancillary task.
Participant 1:
gender: female
Age: 19
1) Does the package successfully reflect the genre of the music (1-5) ? 4
2) does the package successfully promote the artist (1-5) ? 4
3) How do you rate the standard of graphics, text, finish of digipak (1-5) ? 5
4) How do you rate the standard of graphics, print finish of advert (1-5) ? 4
5) How successfully is the British-ness of the package established ? 4
6) Would the covers encourage you to buy the digipak ? yes
7) Would the advert encourage you to go to an event by this artist ? yes
8) Were there any aspects that you find offensive ? no
9) What are the three strongest features of the album cover and magazine advert ? Front cover graphics- unique and eye catching, with a good use of color. Like the fonts used.
10) Rate the package overall 1-5 (5 highest) ? 5
11) Any further comments on how the digipak could be improved? no
Participant 2:
gender: female
Age: 18
1) Does the package successfully reflect the genre of the music (1-5) ? 4
2) does the package successfully promote the artist (1-5) ? 4
3) How do you rate the standard of graphics, text, finish of digipak (1-5) ? 5
4) How do you rate the standard of graphics, print finish of advert (1-5) ? 4
5) How successfully is the British-ness of the package established ? 4
6) Would the covers encourage you to buy the digipak ? yes
7) Would the advert encourage you to go to an event by this artist ? yes
8) Were there any aspects that you find offensive ? no
9) What are the three strongest features of the album cover and magazine advert ? images, the patterns are colourful and detailed and the various colours add vibrancy. Also i feel the font used in the titles and throughout is concise and generic and suggestive of the trip- hop genre, as well as contrasting well with the colourful backgrounds.
10) Rate the package overall 1-5 (5 highest) ? 5
11) Any further comments on how the digipak could be improved? no
Participant 3:
gender: male
Age: 20
1) Does the package successfully reflect the genre of the music (1-5) ? 5
2) does the package successfully promote the artist (1-5) ? 4
3) How do you rate the standard of graphics, text, finish of digipak (1-5) ? 5
4) How do you rate the standard of graphics, print finish of advert (1-5) ? 3
5) How successfully is the British-ness of the package established ? 3
6) Would the covers encourage you to buy the digipak ? yes
7) Would the advert encourage you to go to an event by this artist ? yes
8) Were there any aspects that you find offensive ? no
9) What are the three strongest features of the album cover and magazine advert ? Eye catching, and clear generic font, well structured and aesthetically pleasing
10) Rate the package overall 1-5 (5 highest) ? 4
11) Any further comments on how the digipak could be improved? no
Participant 4:
gender:male
Age: 19
1) Does the package successfully reflect the genre of the music (1-5) ? 4
2) does the package successfully promote the artist (1-5) ? 5
3) How do you rate the standard of graphics, text, finish of digipak (1-5) ? 5
4) How do you rate the standard of graphics, print finish of advert (1-5) ? 4
5) How successfully is the British-ness of the package established ? 2
6) Would the covers encourage you to buy the digipak ? yes
7) Would the advert encourage you to go to an event by this artist ? yes
8) Were there any aspects that you find offensive ? no
9) What are the three strongest features of the album cover and magazine advert ? colourful backgrounds, abstract, concise.
10) Rate the package overall 1-5 (5 highest) ? 4
11) Any further comments on how the digipak could be improved? no
I also had some peers vote on which back cover to use, in the end 5 people thought the blue sunset back cover was strongest and contrasted best with the front cover, only 1 person preferred the purple sunset back cover design (both on blog further up) and therefore from this i decided to use the blue sunset for my final submission and make changes to that to get the positives from other designs into the perfect one.
My overall response to ancillary task feedback:
I conclusion i think my feedback was positive suggesting the audience demographic is aproapriate and the print productions successfully combine with the main production and genre of the music. Feedback guided my response by leading a finalization in possible designs as well as which fonts the audience felt were most appropriate for the genre and demographic.
No comments:
Post a Comment